
Google Designs Custom Chip to Embed Gemini, Boost AI Efficiency
Google is developing a custom server chip called 'Frozen v2' that would embed its Gemini AI model architecture directly into hardware to improve inference efficiency. The chip is projected to be 6 to 10 times more efficient than Google's current homegrown AI chips when measured by tokens served per unit of power. The project addresses a critical compute capacity shortage that has strained Google Cloud's ability to serve external customers.















