info@erencelebi.net (Eren Celebi)

Synthetic audiences, AI-generated digital versions of people that can be surveyed instantly and cheaply, are beginning to disrupt the consulting industry. Companies like Electric Twin, Artificial Societies, Aaru, and even legacy player Dentsu are fielding products that compress what once took six months and tens of thousands of dollars into minutes costing only a few dollars. A 2024 Stanford study showed AI can simulate human survey responses with 85% average accuracy, rising above 90% for certain datasets when given rich contextual information, though accuracy limitations and enterprise data security concerns remain barriers to adoption.