Anthropic Launches Rupee Pricing for India Market

Salesforce and Anthropic announced Claudeforce, a partnership that embeds Salesforce's CRM directly into Claude through a CoWork plugin with 37 pre-built sales skills. The plugin lets users query, update, and act on live CRM data without opening Salesforce's interface, with pilot availability now and open beta in September. The move reflects a strategic bet that enterprise software's future may not require traditional application interfaces.

Anthropic has signed a $45 billion deal with infrastructure provider Nscale, marking the latest major compute acquisition by the AI company. The agreement underscores Anthropic's ongoing need for substantial computational resources to develop and scale its large language models. This deal reflects the capital-intensive nature of modern AI development and the competition for compute capacity among leading AI labs.

Anthropic updated Claude Tag, its Slack agent, to read full conversation context rather than evaluating messages individually, improving its ability to decide when to interject unprompted by roughly 30%. The company frames this as a shift from single-user AI tools to 'multiplayer AI' agents that operate across teams and pursue organizational goals. Scott White, Anthropic's head of enterprise product, argues this represents AI transitioning from personal assistant to organizational colleague.

Ode, a joint venture between Anthropic and Wall Street firms including Blackstone launched in July, has acquired Casper Studios, an AI consultancy that helps businesses build AI applications. The move signals Anthropic's strategy to expand Claude adoption in the enterprise market at a time when corporate leaders are cautious about AI implementation costs and ROI.